Thursday, May 2, 2024

'Dawn of The Croods': Brendan Hay Discusses Building A Kinder, Gentler Animated Apocalypse

dawn croods 2 early design

We bring together the best of a design studio, digital marketing agency, and public relations firm — all in one place. Whether you're an established professional, a student, an aspiring artist, or simply an admirer of the art form, CDR invites you to join our ever-expanding community and partake in the celebration of character design excellence. Explore, create, and be inspired as we embark on a journey filled with limitless artistic possibilities. Also, on a design level, we realized that if we were to completely embrace The Croods’ initial desert landscape, we’d run the risk, especially in 2D, of looking like The Flintstones and other caveman cartoons, or Wile E. Coyote and Road Runner. The Croods got away from the desert after its first 20 minutes by plunging into a lush, new jungle.

Voice

In 2011, right after completing art school, Amy Wang founded DAWN with the goal of providing businesses affordable high-quality quality design and branding services. In The Croods, Grug was a stubborn remnant of devolved thinking which almost drove his family to extinction, whereas Eep was forward-thinking and pushed them to survive. The Croods have arrived in series form, and death is still around the nearest rock. But, in comedy, it seems to be a golden rule to ground the performance in reality, otherwise it's simply not funny. There's nothing worse than seeing a performer know that what he or she is saying is, quote-unquote, “funny.” And then it becomes terribly unfunny.

THE STORY

DreamWorks’ new animated prequel series is also different in that it is a hand-drawn affair, rather than the blockbuster CGI apocalypse that made The Croods one of the studios’ most underrated productions. Whereas The Croods found its first human family surviving extinction thanks to new thinking from its powerful female lead, Eep, Dawn of The Croods places them back amongst their neighbors before everything went to literal hell. It’s a clever prelude to The Croods’ shifting 2017 feature sequel, which focuses on Ugga and motherhood, according to co-director Kirk DeMicco. Jensen, a Denmark native, started out as Guy’s lead animator on the first film, for which he won an Annie Award for Outstanding Achievement in Character Animation in a Feature Production. While he’s immensely proud of the aesthetics for the characters he’s known and loved for over a decade, Jensen says the newer and brighter world in The Croods’ sequel, as well as the larger emphasis on comedy over drama, called for a revamp in character animation. And friendship, along with family, was a theme throughout production on the second instalment of the caveman family’s explorative feats.

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We can’t do that, so we created some vegetation and crazy rock formations, before the crippling drought set in, to bring in more color and vitality. Speaking of, another thing I loved about The Croods is that, unlike so much family animation, no one in the film’s family had to die so the kids could learn something. Eep, Grug, Thunk, Ugga, Sandy and Gran are back and funnier than ever in this all-new family sitcom. Follow everyone's favorite family as they meet new friends, outrun new creatures and encounter “firsts” the world has never seen -- such as school, slumber parties, hiccups and elections. When we made the first Croods, there was an effort - and there still is, in some regard - to have very photoreal rendering in the CG skin where you see every freckle and every wrinkle.

dawn croods 2 early design

Feature films

Relating this to the solitude she faced in her cave, Eep convinces Dawn to use Chunky to escape the land and jump their wall for a joyride that ends with a bee stinging Dawn and having her hand swell up. When Eep takes her back home, Guy, upon finding out, chides her for her recklessness, ending with him insensitively calling her a "cave-girl". At dinner, tensions rise between the parents as well as Guy and Eep, especially when Dawn's swelling is revealed, culminating in Grug accidentally revealing his and Phil’s deal. Having had enough, the Croods decide to leave in the morning, but Guy decides to stay after he and Eep have a falling out. Soon, the land is attacked by "Punch Monkeys" (monkey-sized but with human-like strength) on account of Grug and Ugga eating a bunch of bananas the Bettermans hoard around their land and have forbidden Grug from eating. Phil reveals he sends the Punch Monkeys the bananas every day so that they leave the Bettermans alone and since Grug and Ugga ate them, the Punch Monkeys become upset and kidnap Grug, Phil, and Guy and take them to their homeland.

Cast

Guy and Eep choose to share one of the Bettermans' bedrooms, and the Punch Monkeys become their next-door neighbors. The Croods, including Guy and their pets, Chunky and Douglas, are still on a quest to find a suitable place to settle while battling dangerous creatures. Grug, the family patriarch, is increasingly concerned about the budding romance between Guy and his daughter, Eep, fearing they might leave the rest of the family behind. He goes on a long journey and meets a young Belt before taking him along for the ride. DAWN has grown its client base fast and steady, from the biggest international Nor-Cal travel guide publication to the fastest growing gig economy startup in the hospitality industry. We recruited more industry experts, added copywriting and content marketing to our expertise, along with two web developers.

DreamWorks Animation's 'The Croods: A New Age' Shifts to Thanksgiving Release - Animation World Network

DreamWorks Animation's 'The Croods: A New Age' Shifts to Thanksgiving Release.

Posted: Thu, 17 Sep 2020 07:00:00 GMT [source]

AWESOME PROJECTS COMPLETED

They are soon caught in a net and are released by the owners of the land, a couple called the Bettermans, Phil and Hope, who are revealed to have been friends with Guy’s parents before their deaths and Guy’s disappearance. The Bettermans welcome the Croods to their giant tree-home as house guests, where they meet their daughter and Guy's old friend, Dawn, who immediately befriends Eep. Phil eventually takes Grug to his secret man-cave, a sauna-like place behind some waterfalls, where he manipulates him into believing Guy should leave their pack in exchange for Eep staying with her family. Meanwhile, Hope angers Ugga by insulting her family’s lifestyle and attempts to manipulate her like Phil, but fails, thus leading to Ugga and Grug’s decision to leave. In this sequel to the 2013 animated film The Croods, caveman Grug ( voiced by Nicolas Cage) and his family are introduced to the modern concept of privacy when they stumble across a walled garden.

Dawn is also sweet, kind, and caring, and she becomes best friends with Eep Crood due to their similar interests and backgrounds. Production designer Nate Wragg came on early in the process, working with director Joel Crawford and the animation team to oversee the visual look and design and how the idyllic habitat came together. With their differences resolved, the Bettermans invited the Croods to live as neighbors on their land.

Eep Crood

Upon their return, Guy scolds Eep for her recklessness, leading to a falling out between them. During dinner, tensions escalate, and Grug accidentally reveals the plan hatched with Phil. Fed up with the Bettermans' condescension and their differences, the Croods decide to leave, while Guy opts to stay behind.

The movie features a stellar cast of designers including Carter Goodrich, Shane Prigmore, and Nicolas Weis, among many others. The pictures on this page are a collection of artworks created for this movie. The only condition going in was that Dawn of The Croods had to be a prequel, because the next feature film is going to be a sequel. There’s a sentence in The Croods’ prologue where Eep explained that they used to have neighbors, which sounded like a fun world, so we decided to build that out.

The Croods is an animation movie produced by DreamWorks Animation, and co-directed by Kirk DeMicco and Chris Sanders in 2013. The film was announced in May 2005, under the working title Crood Awakening, originally a stop motion film being made by Aardman Animations as a part of a "five film deal" with DreamWorks Animation. John Cleese and Kirk DeMicco had been working together on a feature based on Roald Dahl's story The Twits, a project that never went into production.

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